Small-batch Middle Eastern confectionery brand.

• Launched in 6 weeks — a luxury stuffed-fruit gifting brand that scaled to $40K monthly revenue across e-commerce, corporate catering, and wholesale.
• Cut fulfillment time ~40% by deploying a custom React fulfillment tool that replaced order-by-order production with a parallel, data-driven workflow — telling staff exactly how many of each item to make and which box sizes and labels to prep.
• Developed full brand positioning, visual identity, and packaging for 6 product collections, including naming, copywriting, and a calm-luxury aesthetic that drove repeat gifting and corporate adoption.

Independent restaurant concept.

• Took a declining restaurant through a full operational turnaround, reaching breakeven within 13 months despite renovation costs and a complete team rebuild.
• Overhauled the technology stack from Square to Toast — configuring KDS, kiosk ordering, and standardized ticket workflows that cut order errors ~30% and average ticket time 25%.
• Redesigned the menu, built an online ordering site, and unified pricing across DoorDash, Grubhub, and Uber Eats — repositioning the brand as a fresh build-your-own concept and growing online order volume 50%.

Healthcare & COVID testing provider.

• Scaled the operation to 14 sites across 5 states — closing corporate, event, and athletics accounts driving 1,400+ tests per week and securing venues through profit-sharing negotiations.
• Built a patient registration web app that raised throughput 80%, automating exports into each lab's unique result format and back into branded PDFs delivered to customer portals.
• Designed automated email workflows via Google Sheets to deliver personalized results to thousands of patients weekly, eliminating manual outreach entirely.

Global insurance provider.

• Built a self-service VM provisioning web app in PowerShell and HTML/CSS — firewall-restricted and authenticated with company credentials — that removed a 3-day manual bottleneck, letting engineers provision their own machines in under 5 minutes.

Employee benefits and recognition platform.

• Built an Excel macro that automated client usage reporting across a 10-person team, eliminating 20+ labor hours of daily data formatting.
• Joined a cross-functional product team to prototype a gamified perk discovery feature — wireframing UX flows and building a leaderboard concept from ideation to implementation for enterprise clients including Whole Foods and Levi's.